When one looks to Napa Valley to discover its appeal as one of the region’s best places to work and live, they need not look further than local restauranteur Allison Hallum. As Proprietor of sister restaurants, Eiko’s and Napa Noodles in downtown Napa, Hallum has called Napa Valley home for the better part of 21 years. During that time, she held various jobs, from working in an ice cream parlor to a 12-year career helping her father, Rick Zaslove, manage his business, Golden State Lumber, where she gained experience in accounting and dispatch management, sales, and corporate event planning.
In June 2011, her father cofounded Eiko’s with his brother, Mike, and Eiko Nakamura. In January 2013, when the general manager left and Nakamura wanted to retire, Hallum joined Eiko’s as Director of Operations, then later assumed leadership of the family’s other restaurants, Eiko’s at Oxbow and Napa Noodles. “I always enjoyed working private catering events through college, but I didn’t realize until Eiko’s how much I loved the hospitality business,” she said.
Celebrating its 10th anniversary, Eiko’s was voted by loyalists as Napa Valley’s best restaurant in Napa Valley Life Magazine’s annual Readers’ Choice Awards for its fresh sushi and innovative Asian menu at both the original location on Main Street and their outpost at the Oxbow Market. Napa Noodles is a local family favorite, best known for its diverse and fun menu, including build-your-own poke bowls.
“I love being part of Napa Valley. Kindness and hospitality prevail. We will succeed together.”