The First Street District is the main traffic and strolling corridor, connected to the Oxbow Market District. First Street Napa is in the center of it all. Anchored by the 183-room Luxury Archer Hotel, this 152,000 SF development is a blend of restaurants, shops, and tasting rooms.

Enjoy each lifestyle concept in the middle of lush wine country while appreciating the modern, thoughtful experiences that provide something new with each visit. First Street Napa contains a handful of international brands like Anthropologie, Free People, Lululemon, and Charlie Palmer Steak, with a complement of smaller independent specialty merchants with local multi-generational natives offering unique new retail concepts and experiences. These fresh boutiques offer a unique mix of west coast artisanal products, local children’s clothing, premium denim, home and garden furnishings as well as local artisans and international designers.

With 1.5 Million people living within a 45-minute drive of downtown Napa, this world-class region is a natural extension of the booming San Francisco bay area – and one of the most strategically located visitor destinations in the U.S.

Leasing opportunities are still available. Become a part of it and join First Street Napa as we make this a complete destination.




Begin Your Next Adventure with us

Opportunities for growth are at the heart of our decision making here at First Street Napa. All trends indicate that we will continue to grow as the premiere, experiential resort and open air marketplace to stay, visit and enjoy all that the Napa Valley Region has to offer. We’ve collected the latest data relating to recent retail trends and market analytics to assist with securing your confidence in future tenancy with us.

Regional Data

Visitor metrics indicate that our district has seen exceptional rises in site visits and those numbers will continue to increase for the foreseeable future. Here’s a breakdown of  some of the most prominent findings and figures from our latest analyses.

91% Leased with an expected 100% Occupancy Level by early 2024.

  • 91% Retail Leased. 100% Office Occupied.
  • Deuces Market, a wellness & sustainability market with a range of locally sourced artisan products & international finds, open April 2023.
  • The Society, an indoor cycling & strength studio, opens in a new permanent location. ( 1,888 sf in Suite 242)
  • California apparel brand Johnny Was has signed a 10-year lease. Open Summer 2023 ( 1,775 sf in Suite 1210)
  • Napa Designer Richard Von Saal’s latest innovation offering unique curated furnishings & collectables opens pop-up artist residency.
  • Compline Wine Shop curated selection of regional & International wines now open. ( 1,845 sf, Suite 319)
  • Stretch Lab, a national fitness franchise, now open. ( 1,485 sf in Suite 261)
  • Kitchen Door, with a menu offering local, seasonal, and handmade fare prepared by classically trained chef, Chef Todd Humphries now open.
  • A flagship with a penchant for handmade pure soy candles, Maison Verbena set to offer Home Fragrance Bar in Summer 2023.


July 2019 YOY Visits: 68,055

July 2021 YOY Visits: 101,739

July 2022 YOY Visits: 103,984

July 2019 Visit Frequency: 1.3

July 2021 Visit Frequency: 1.4

July 2022 Visit Frequency: 1.5

May – July 2019 Visits: 210,474

May – July 2021 Visits: 268,425

May – July 2022 Visits: 288,684

2021 Yearly Visits: 849,185

2022 Yearly Visits: 1,056,186

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Contact Us

Have a question about available opportunities or want to look at some options?