Napa Valley Welcome Center opens in First Street Napa


Visit Napa Valley opens a new 2,550 square-foot Welcome Center on Thursday, Nov. 12 at Suite 313 in First Street Napa. It moves from the Riverfront on Main Street.

“The new location within the First Street Napa complex is highly visible, allowing the Napa Valley Welcome Center to assist more people,” said Linsey Gallagher, president & CEO of Visit Napa Valley. “We are excited about the new design, which incorporates interactive and tech-forward amenities to better accommodate the needs of today’s visitor.”

The center typically serves more than 100,000 people a year.

The new design features a wall-sized, digital screen installation, visible from First Street, which showcases a rotating reel of footage from throughout the Napa Valley.

A new event and learning center allows for experiences such as wine tastings that highlight the valley’s 16 American Viticulture Areas (AVAs) or events showcasing the diversity of the five towns within the valley.

A concierge desk offers personalized assistance with itineraries and insider tips to explore all of Napa Valley.

The Mercantile offers a large selection of local artisan products. Visitors to the Welcome Center can also take advantage of complimentary Wi-Fi and restrooms.

The initial hours of operation are Thursdays, noon to 7 p.m., Fridays and Saturdays, 10 a.m. to 7 p.m., and Sundays, 10 a.m. to 1 p.m.

Whitney MacDonald, the new senior manager for guest experiences and partnership, will supervise the center’s operations and the concierge staff. She will also serve as the primary liaison for Visit Napa Valley’s tourism partners including hotels, wineries, restaurants and attractions. MacDonald was formerly hospitality manager at Stony Hill Vineyards. She received her Bachelor of Arts degree from Pace University and lives in Angwin.

Visit Napa Valley is the official destination management organization for the Napa Valley. See www.visitnapavalley.com for more information.