Welcome Back to Downtown Napa’s First Street


Napa’s premier outdoor shopping and dining destination today announced several initiatives to greet visitors this summer, including the new FSN Recovery Card loyalty program, a bold new #WeLoveYouNapa art wall, and the chance to explore new retail offerings in a safe and meaningful way.

The FSN Recovery Card provides cardholders with access to special perks, promotions and discounts at First Street Napa tenant businesses. All benefits will be listed on the First Street Napa website here: http://www.firststreetnapa.com, and 100% of the proceeds from the purchase of the card will go back to OLE Health, extending First Street Napa’s long-term relationship with the health organization. The card is valid in July and August, and is available to purchase for $50 at http://weblink.donorperfect.com/FSNRecoverycard.

“Our retailers, restaurateurs and wineries have put together some great benefits for the FSN Recovery Card, and we are all looking forward to again welcoming our friends and neighbors to First Street Napa. We’ve implemented extensive protocols to create a safe environment for all,” said Todd Zapolski, managing partner, First Street Napa. “We love our community, and we’re here as partners in recovery.”

When completed, a vivid new mural, created by Napa-based contemporary artist Mikey Kelly, will echo that sentiment. A striking heart and “#WeLoveYouNapa” message will welcome all those who pass by. Kelly uses a mathematical framework to create murals through a repetitious network of hand-painted lines. He designed the installation specifically for the site to bring joy as the city reopens.

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