Visit Napa Valley‘s Welcome Center to Relocate to First Street Napa, Downtown’s Premier Shopping and Dining Destination

Press Release


Visit Napa Valley’s official Napa Valley Welcome Center will open in First Street Napa in the Fall of 2020. Buildout is underway on the new 2,550 square-foot visitor center that will be located adjacent to Makers Market and across from the Mayacamas Downtown tasting room.

“The diversity of shops, restaurants and amenities make First Street Napa a must-visit stop for any Napa Valley trip. Now, with the addition of the Napa Valley Welcome Center, it will become an even more natural starting place to explore all the region has to offer,” said Todd Zapolski, principal and managing member, First Street Napa. “Visit Napa­­­ Valley has created this exceptional asset for tourists and business travelers, and we look forward to working with them to warmly welcome visitors.”

Since first opening at the Napa Riverfront in 2011, the Napa Valley Welcome Center, which is managed by Visit Napa Valley, has welcomed more than one million visitors. More than 80 volunteers and five staff members collectively speak more than ten languages and provide local expertise, as well as complimentary concierge services, maps, magazines, and other collateral materials. The Mercantile retail shop features locally crafted gift items as well unique home décor.

“We’re excited to have the Napa Valley Welcome Center be an integral part of First Street Napa – making this valuable resource more accessible for both visitors and local residents,” said Linsey Gallagher, president and CEO, Visit Napa Valley. “The Welcome Center is often the first stop for many visitors who are either unfamiliar with the Napa Valley or for those seeking new and unique experiences. It’s also extremely beneficial for locals who are planning itineraries for visiting friends or family, or just wishing to explore their own backyard.”